Digital marketing seems to be constantly changing and it’s essential to be on the same wave with this flow. In any industry, if you wish to succeed, you need to offer a better product for a lesser price. However, you should also realize that if you have no competition, you are probably doing something wrong. In case your niche is totally empty, perhaps, there is simply no need for your product. Anyway, in order to gain an advantage on the market over all your rivals, you’d better try all possible ways of promotions.
A few years ago, people looked down upon incentive traffic. Nowadays, it’s a great way to connect a person to the product. This kind of traffic is often received from points and rewards in virtual currency, content unlocking, social incentives, and offer walls.
If your online business runs on virtual currency, the users will have a reason to keep playing. It’ll allow them to buy some virtual good in their virtual worlds. The gaming business keeps the players intrigued and allows the advertisers to access the growing base of potential customers.
Absolutely the same thing concerns content unlocking. The popularity of such a method is growing by the day. How does it work? When you open a page with the information you are looking for or content you wish to download, you’ll see another window layered over it. In order to access the desired info, you’ll need to complete an offer or do something this window asks you to do. This is a powerful tool to get more customers or spread the word about your goods and services. It’s going to be even better if this window contains an exclusive offer (like 10% off, or something extra for free) to ensure the deal goes through.
When you aim at success dealing with incentive traffic in the long run, you need to learn everything about it and totally realize what you can and allowed getting from it. It’s essential that the offer comes from the right channel and it must be decided on the case to case basis. In addition, the actions must be honest and transparent. There are affiliates who manage to drive huge legitimate traffic using these ways. However, they know how important it is to share with the users why they see the offer, what the website gets from it and what advantage it’ll give to both of them.